Education

Ph.D. (Majored in Enterprise Management ), HUST, 2005.

M.A. (Majored in MBA), HUST, 2001.

B.E. (Majored in Automatic Control ), WIT, 1996.

Overseas Visiting and Training

Visiting Scholar, University of Illinois at Urbanar-Champaign, Jan. 2013- Jan. 2014

International Advertising and Public Relations Forum, University of Massachusetts Augest,2011

Students Marketing Consultancy Projects, City University of Hong Kong,China，Jan.2011

Marketing Rearch Model Training Program, Whaton Business School, university of Pennsylvanvia, Oct. 2007.

Courses Taught

New Media Marketing, Marketing Management, Basic Marketing, Advertising and Sale Promotion,

Industrial Experiences

Marketing manager, Hongtaokai Group Co., Ltd., 1998-2001.

Manufacturing Manager, Hubei Fulin Chemistry Engineering Group Co., Ltd., 1996-1998.

Consulting Activities:

Kingdream Public Limited Company, Wuhan Industry State Owened Ltd; Hubei Mobile Communications Group Co., Ltd., etc.

Research Interests

New Media Marketing，Integrated Marketing Communication, Strategic Marketing, Crisis Management, Change Management , etc.

Representative Research Papers

1) Xin Dai. New Media Marketing. Beijing: Machine Industrial Press,2015

2) Green Advertising Strategies and Regulation. Beijing: Science Press,2010.

3) Research on Marketing Change in Chinese Enterprises. Beijing: China Socila Scienc Press,2009.

4) Research on Development Moldel of Key ecoogical fuctional area based on Green Responsibility , Xinhua Abstracts, , 2009, No.1,33-34. (with Nan P. & Wang H.)

5）Xin Dai, Wenrong Zhou, Yifan Zeng.The Research about the Effect of Message Framing and Message Targeting on Prosocial Behavior of the Audience [J].Chinese Journal of Management，2015, Vol.12, No10:880-887.

6）Xin Dai, Tiong-Tye Goh, Si Cheng .A Content Analysis of Green Advertising in China[J]. Journal of Marketing Research and Case Studies, Vol. 2014 (2014), Article ID 850595, DOI: 10.5171/2014.850595