Abstract: This case documents decision analysis for the Brainet project in Cerebrosoft. Brainet is the newest proposed product in Cerebrosoft. Charlotte, CEO,
major shareholder and founder of Cerebrosoft, feels uneasy about this particular product launch, because the company’s financial capabilities are already rather stretched
due to its rapid growth during the past three years. A poor product launch for Brainet would cost the company a lot of money, something that is not available right now due
to the investments Cerebrosoft has recently made. Charlotte must be very careful of chosing the appropirate sales strategy under the uncertain level of
different competition (high, medium, or low) that develops from other companies.
Key words: market analysis; sales forcasting; decision analysis; prior probabilities; post probabilities
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